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Connecting maintenance with sustainability goals
Reduce unused assets, repeated requests and idle environments, then record repeatable measurements. State scope instead of equating bug fixes with emissions reductions.
ExploreInsightsFoundations of personalisation
Model topic, audience and validity dates. Recommendation rules should be explainable and editors should be able to preview each audience variant.
ExploreInsightsReporting progress in a charity challenge
Separate goals, completed activity and received support, with update dates. Preserve evidence and avoid counting the same contribution twice.
ExploreInsightsThe (free) content planning tools I can’t live without
Keep topics, owners, assets and status in one primary content register, then add a calendar if needed. Avoid conflicting copies of the same planning information.
ExploreInsightsProtecting recognition during a rebrand
Inventory changes to names, marks, domains and product terminology. Retain explanations and redirects where existing customers need continuity.
ExploreInsightsFrom the SXSW stage to the boardroom: Storytelling at work
Organise a story around the problem, decision and result, including unknowns. Verify data, quotations and personal accounts separately instead of filling gaps with drama.
ExploreInsightsThe fundamentals of designing for accessibility
Start with headings, links, buttons, inputs and errors. Check recognition and operation in default, focused and disabled states.
ExploreInsightsThe future of food delivery
Explain delivery area, time windows and exceptions before ordering. Distinguish order receipt, payment and fulfilment confirmations.
ExploreInsightsExplaining an emerging food product
Prioritise ingredients, intended use, storage and verifiable information. Health or environmental claims need appropriate evidence and conditions.
ExploreInsightsCollecting privacy requirements for a website
Inventory fields, purposes, access roles and deletion routes, then obtain review of applicable requirements. Copying another website’s notice does not establish compliance.
ExploreInsightsGenerative AI: How to prepare for the next evolution in organic search
Write service scope, contact routes and FAQs as self-contained explanations. Test answer completeness with real questions rather than adding markup alone.
ExploreInsightsPutting the AI in Kontent.ai
Save generated copy as a draft with provenance and revision history. Assign approval for product specifications, prices and policy statements.
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